Sneakers

Run Athletics Launches Arthur Ashe-Inspired Shoe

Run Athletics Launches Arthur Ashe-Inspired Shoe: Russell Simmons' footwear company, Run Athletics, is launching the Legacy line of sneakers and a special Arthur Ashe sneaker slated to hit stores in early 2006.

The Legacy and Arthur Ashe sneakers will feature classic designs with modern updates, with a portion of the proceeds from the Ashe sneaker benefiting the Arthur Ashe Institute for Urban Health, founded by tennis star Ashe shortly before his death in 1993 from AIDS contracted from a blood transfusion. The shoe will be available at specialty stores in February 2006, Black History Month.

The casual tennis sneaker - which will sell for about $75 - will be white with green trim and accents and will feature an Arthur Ashe logo on the eye stay, and engraved embroidery on the outside sole, with a gray custom suede toe guard.

The Legacy sneaker - which will retail for about $125 - meanwhile, will be targeted to sneaker collectors and will be available at high-end boutiques. The shoe features an old-school design including suede toe guards, cognac vegetable leather wrap, mock croc eye stays and more. Orange/brown and nude/burgundy will be the featured colors when the shoe launches in February.

posted by Eugen @ 6:59 AM