Saturday, October 18, 2008

Vans Sneakers

Vans Sneakers: "Vans sneakers are some of them most popular shoes amongst teenage skateboarders and extreme sports passionate. Vans’ history starts back in 1966 in the city of Anaheim, California when it was founded by brothers Paul and Jim Van Doren as the Van Doren Rubber Company.

After experiencing great success in the 70s and early 80s, it was heading for rough times when they tried to introduce athletic shoes and take over what Nike, Puma and Adidas were doing, with horrible results. However, 2000 was the year the world went crazy over classics and retro shoes and that was the chance the company had to re-introduce its classic Vans sneakers that made its initial success.

Vans SneakersIt is impossible to dissociate Californian urban culture and Vans. Just as on the East coast it was Converse, the West coast had Vans as its representative footwear."