Thursday, July 20, 2006

PUMA ads might be used in movie theaters

PUMA ads might be used in movie theatersPUMA sneakers commercial spots that ran during the televised broadcasts of 2006 World Cup Games were transferred to motion picture film by Durrenberger Engineering, Inc. and sent to PUMA for motion picture screening, so PUMA ads might be used in movie theaters.

During the television broadcasts of the 2006 Word Cup Games, PUMA sneakers were promoted with the telecast of a suite of commercial spots. One such ad features the Brazilian soccer star "Pelé", who is seen on trial for distribution of special "packages" to fellow soccer stars. The packages turn out to contain PUMA sneakers. And Pelé retorts "Welcome To Football".

Durrenberger Engineering, Inc. was contacted and asked to convert or transfer the suite of Puma sneakers commercial spots to motion picture film format. Commercial spots can be projected onto the "Silver Screen" in movie theaters when the videotape of the advertisement is transferred to motion picture film. PUMA requested to see the suite of spots that ran during the 2006 World Cup Games. The suite of spots was transferred to film by Durrenberger Engineering, Inc. and then sent off to PUMA in Jakarta, Indonesia, for screening.